Brief
To create key visuals for The English Football Asssociations 'Together for England' campaign. After a terrible World Cup and public opinion at an all time low the campaign would use fan imagery alongside England players, and have half fan, half player to symbolise the whole country had to unite behind the team to move forward.
Solution
From the initial creative, further ideas were developed to use onsite at key Premier league games through the season, Chelsea v Arsenal for example. Taking imagery from the players photoshoot several key visuals were created with key players from either side at the forefront, surrounded by the fan imagery standing strong alongside them. The visuals were used in stadiums throughout the country as well as Wembley, gantry imagery was created, social media assets for time specific posts for the games, as well as matchday programmes. The campaign was a success for the FA, and a significant increase in positive feedback from the fans resulted in an increase in ticket sales for England games over the next 18 months.
