To come up with the lead visual for Virgin Media's mobile DM brochure that reflected the 'UpUPgrade' idea for their Black Friday promotion.


Several ideas were created including a topographic style that featured the 'UP' at the highest point fo the bespoke map, but the final design was a simpler approach that put the emphasis on a typographical logo, with the 'UP' pushed forward to emphasise that this was no mere normal upgrade offer :)​​​​​​​
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