
Brief
Working alongside my creative partner Georgina Treloar, we were tasked with creating social content for #becausesummer for Malibu's @maliburum and @maliburumuk instagram accounts, to accompany their existing Because Summer campaign.
Solution
With a tight deadline looming, the products demographic was so specific it enabled us to quickly identify the tone of voice and all the little language nuances we would need to deliver the content. We channeled our inner 'Sassy girls', to produce the copy, scamps and visuals that the client was UnBAElieveable happy with :)

Lazy Summer dayz with bae ☀️☀️☀️ #becausesummer


Ice cream all the damn time 🍦 #becausesummer

When you book one last holiday ✈️☀️#becausesummer

The 'BuBQ 😉 #becausesummer

Current vibes ☀️☀️☀️ #becausesummer


Everyone out there feeling the heat ☀️💁😜 #BecauseSummer


Rain got us dreaming about our holidaze...💭☀️ #becausesummer

In a flock of pigeons... be a flamingo 💃🏼 🎉 #BecauseSummer

Festival wellies on standby 🌞👉☔️ #becausesummer
Nothing gives us the #FridayFeeling like a FREE piña colada! Get yours at pinacoladaday.co.uk #pinacoladaday #becausesummer 🍍🍹☀️🍍🍹☀️