Brief
That time of year when everyone is depressed and worried, January, evian wanted to cheer up the commuters of London as part of their 'Baby and Me' campaign by asking everyone to #LiveyoungJanuary. Everyday throughout January commuters would be given a fun message that spoke to their inner child.
Solution
The selected imagery would be rolled out across single and double page spreads in several London based newspapers, as well as digital displays in the tube and train stations acccompanied by evians social media accounts.
