Working alongside my creative partner Georgina Treloar, we were tasked with creating social content for #becausesummer for Malibu's @maliburum and @maliburumuk instagram accounts, to accompany their existing Because Summer campaign.

With a tight deadline looming, the products demographic was so specific it enabled us to quickly identify the tone of voice and all the little language nuances we would need to deliver the content. We channeled our inner 'Sassy girls', to produce the copy, scamps and visuals that the client was UnBAElieveable happy with :)

Art direction
Digital campaign assets

Lazy Summer dayz with bae ☀️☀️☀️ #becausesummer
Ice cream all the damn time 🍦 #becausesummer
When you book one last holiday ✈️☀️#becausesummer
The 'BuBQ 😉 #becausesummer
Current vibes ☀️☀️☀️ #becausesummer
Everyone out there feeling the heat ☀️💁😜 #BecauseSummer
Rain got us dreaming about our holidaze...💭☀️ #becausesummer
In a flock of pigeons... be a flamingo 💃🏼 🎉 #BecauseSummer

Festival wellies on standby 🌞👉☔️ #becausesummer

Nothing gives us the #FridayFeeling like a FREE piña colada! Get yours at #pinacoladaday #becausesummer 🍍🍹☀️🍍🍹☀️

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